Demand Generation Lead

If you share a passion for safety and are looking to Build your Career with a company that invests in their employees, we are interested in talking to you We are proud to have been named a Canada's Best Managed Companies winner annually since 2012 and are committed to building and driving a culture that makes Levitt-Safety a great place to work

Main Responsibilities

• Implementation of demand gen strategies
• Strategic planning for demand gen activities
• Planning and execution of digital brand including website and online presence
• Documentation of processes
• Manage and review PPC and SEM
• Identify automation opportunities to increase efficiency within processes and campaigns
• Champion the interests of marketing on a cross functional continual improvement team for our CRM (Salesforce) along with Sales and IT

Job Requirements

• Ability to adapt strategies based on data
• Has a customer-centric mindset
• Knows their way around the tools of the trade, CRM, marketing automation and analytics
• Cross-functional and collaborative across functions and teams (Sales, Customer Success)
• Experience building multichannel nurture programs to turn leads into MQLs and SQLs
• Strong grasp of leading web and SEO tools with a proven track record of developing and implementing programs that drive organic search
• Strong knowledge of best practices around search engine algorithms, and ranking strategies
• Experience running digital marketing analytics, in-depth metrics, and reports
• Strong communication and presentation skills; able to express ideas clearly both written and verbal
• College or university degree in Marketing or related field is required